Keeping in view the high quality services provided by competitors, how Sixer Fast Food can differentiate its s?

Sixer Fast Food has been working in Rawalpindi since 2006. It has 3 outlets in Rawalpindi that offer Pizza, Burger, Sandwich, Chips, Fried Fish, Roast Chicken and other fast food items. It has good word of mouth regarding the taste of items. Management of Sixer Fast Food promotes its products extensively through cable, television, radio, pamphlets, banners, and local newspapers. At the end of 2007, it realized that its market share was declining as compared to its competitors (KFC, AFC, McDonalds, and Pizza Hut). To increase the market share, management of Sixer Fast Food decided to decrease the prices (Cost leadership strategy). However, by the end of 2010, it again realized that its market share was still on the same place where it had been three years ago. Eventually in March, 2011; it hired the services of ABC Research firm to help out in identifying the major factors responsible for low market share. ABC Research firm conducted the survey from 300 customers and distributed the self-administered questionnaire to customers. Questionnaire covered whole theme of required research, for example taste, quality, price, location and customer services. ABC Research firm completed its research in October, 2011 and the findings of research indicated that customers were satisfied from the taste, quality, price and location of its outlets but they were not satisfied with the service standards offered at these outlets which they ranked as very poor. Now Management of Sixer Fast Food wants to build strong relationships with customers by providing better services.Keeping in view the high quality services provided by competitors, how Sixer Fast Food can differentiate its s?
The first and foremost among all the options that Sixer can adopt is to create a customer friendly environment in their outlets so that the customer feels the fact that he really is important and his satisfaction is the priority of the company in any case. Interaction with the customers should be increased by using the data collection of the walking in customers. Special offers should be offered to the regular and special customers to make them feel good and to force them to visit more and more. Personal interaction should be started so that people can be made aware of the new offers as and when started. Special deals should be started on the most popular products to make their sale increase.